Why is in app payment flow so important?
Payment process is a crucial user experience flow element in any mobile commerce application. Mcommerce application has to have an easy to navigate screens, short user registration process, appealing and attractive design but in the end of the day its the number of sold items what matters to the bottom line. And this cannot be achieved without a payment step.
The nature of native mobile application is very different from the web based app (as it runs on the remote mobile device which application developer cannot control). This requires a specific approach to handling information security and data flow as well as user experience on mobile device screens with limited number of pixels available. Payment steps in best scenarios have to be non intrusive and maybe even transparent for the end user (with the final confirmation required of course).
Because of this and the back-end complexity of the actual payment processing the best option for majority mobile commerce applications is to integrate already existing mobile payment library or bundle provided by reliable 3rd party payment gateway. Such libraries are designed with the mobile architecture in mind, in most cases they have nice and simple UX controls in place and only few click checkout experiences.
In our today’s post I’ll list most popular payment libraries available for mobile commerce applications built on Apple iOS mobile platform (iPhones, iPads) and will do a technical review for one such library which enables mobile applications to accept credit card payments directly in app.